Recently, a report has been in circulation regarding the data breach of a Avis Car Rental Organisation. They have accepted and confirmed the intrusion attempt made by unauthorized users breaching their sensitive data around customers’ personal information. Avis generated and sent apology letters to its customers on September 4 stating the details relating to the happenings of the cybersecurity incident between August 3 and August 6, disclosing the fact that the firm was aware of the intrusion on August 5. On encountering the attack, Avis took necessary remediation steps like reporting the concerned regulatory bodies, blocking the access paths to threat vectors, and launching a thorough investigation involving cybersecurity experts and the digital forensics team. Now, the Avis Industry is implementing additional cybersecurity controls and safeguards in order to increase the robustness of its security posture and eradicate the possibility of such threats in the future. There are no claims suggesting the exact figures around the compromised customer accounts. Avis advises its customers to keep tabs on identity theft or possibilities of fraud by regularly reviewing their account statements. As a compensation strategy, Avis offers affected customers a complimentary one-year membership to Equifax. This situation highlights the importance of adopting robust security frameworks and countermeasures to safeguard one’s information systems and handle sensitive information diligently. Also, risk mitigation strategies and recovery efforts should be incorporated to continue the functioning of critical business operations after and while the cybersecurity incident happens.